Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned. Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. Arguing that Peter Drucker's claim that "culture eats strategy for breakfast" is counterproductive and Simon Sinek's "start with why" approach is compelling yet flawed, Richard Nugent dismisses flawed approaches and creates a clear, accessible blueprint for a more collaborative, data-driven and efficient organization. Illustrated with fascinating case studies from the likes of LEGO and Nike, The Alignment Advantage cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.

Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned. Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. Arguing that Peter Drucker's claim that "culture eats strategy for breakfast" is counterproductive and Simon Sinek's "start with why" approach is compelling yet flawed, Richard Nugent dismisses flawed approaches and creates a clear, accessible blueprint for a more collaborative, data-driven and efficient organization. Illustrated with fascinating case studies from the likes of LEGO and Nike, The Alignment Advantage cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.

What would a little extra confidence mean to you? You might do better at work, feel more comfortable in social situations, be more open to new experiences. Confidence can do amazing things for you. If you've ever done anything well you already know how to do confidence. The secret is to know what it looks, sounds and feels like for you, and then replicate it in areas where confidence doesn't come so easily. Instant confidence Most people are brought up thinking you're either confident or not. That's not the case. Confidence isn't something you have or don't have; it's something you do or don't do. We all have it and can trigger it in an instant regardless of situation, experience or external factors. Get the confidence habit This book is packed with strategies for increasing confidence. By choosing one or two at a time and using them, your confidence will grow significantly no matter what your starting point. Apply the tools, techniques and principles you are about to read and you will have all the confidence you could ever need in any situation. The 50 Secrets of Self-Confidence was first published as Secrets of Confident People.